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August bank holiday is summer’s Boxing Day: the fun’s over, you’ve got no money left, and it’s probably raining. (As someone whose birthday falls at the fuzzy end of August, I can confirm that it always, always rains.) And, just as on Boxing Day, the shops erupt in discount fever.
Retailers aren’t cutting prices to soothe our post-holiday blues. They’ve got a whole season’s stock to shift, and need to free up space for autumn/winter pieces and (sorry) Christmas. There’s also a solid chance that they need to encourage online spending, because when the sky turns grey the high-street looks as inviting as wet socks.